Love this list — thanks so much for compiling. Thanks for your appreciation Anita. Strategy and Soul is a fine example of reflective but captivating writing about the reality of campaigning. I learnt a lot from reading it! You are commenting using your WordPress. You are commenting using your Google account.
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You are commenting using your Twitter account. You are commenting using your Facebook account. Notify me of new comments via email. Notify me of new posts via email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Sign me up! Southwark Organising. Skip to content. Education Paulo Friere Pedagogy of the Oppressed Revised edition Penguin This foundational document inspired many to engage in raising the consciousness of oppressed people around the world through working as teacher-learners.
Networks Alison Gilchrist The Well-connected Community: A Networking Approach to Community Development 2nd edition This is a superb introduction to networking and community development with an extensive bibliography and widely updated from the first edition. Charles Tilly and Sydney Tarrow Contentious politics Paradigm This textbook provides a detailed and extensive coverage of how people have engaged in protest and revolution over time and space with special emphasis on recent social movements Mario Diani and Doug McAdam eds Social Movements and Networks: relational approaches to collective action Oxford University Press This forms an excellent collection of academic papers on the differing roles of networks in activism and collective action.
Like this: Like Loading Mark Parker says:. Thanks Liam — it certainly sounds worth reading!
I will add it next. IRS audit triggers says:.
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- Africa in History.
- The Imagination of the Heart: Book Seven of the Story of Sailor and Lula (Story of Sailor & Lula).
- It’s A Prospector World?
Mark Parker is a community organiser in the London Borough of Southwark. I am just setting out on the journey toward becoming an effective organiser and this is a place for me to reflect on the experience and what I am learning. I hope you will join in and offer your thoughts, so that we can turn my comments and ideas into a conversation.
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Planning Effective Campaigns
They like to show their abilities and take pleasure from recognition and reward, they are trend and fashion conscious and like new things and new ways of being successful. They like to make ethical choices and tend to be the people who dominate most campaigns about the environment and world poverty. And the implications are very considerable, because by understanding the clusters of values that are held by these different groups it is possible to present environmental ideas that resonate with people where they are already at.
For example, in promoting green cars to esteem-hungry prospectors will it be best to tell them about carbon dioxide and their responsibility to future generations, or would it be more effective to emphasize how these are the latest, most modern and best vehicles? This group is more interested in the benefits of a product than its ethical credentials and so the latter message is more likely to work.
And in advocating solar panels to Settlers, would it be best to talk about taking personal action to reduce sea level rise to benefit the Maldives, or to highlight energy security benefits and reduced reliance on Russian gas? I think they are afraid of a bright future with abundant cheap energy and enough for all. While I partly agree with their definitions of Settlers and Prospectors, I find their definition of Pioneers way out even though it fits their distorted world view. I am none of the above and any campaigner who thinks that they can change my behaviour will be met with two short, sharp syllables.
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